Diego de la Vega™ it's a coin-operated cooperative media conglomerate where real people work a thirdlife, creating a virtual industry thru network connections in order to produce material results in the real world. Its nano-macro-economy is measured with the Digital Material Sunflower currency, which can be acquired or earned thru digital labor.

Globalized capitalist markets use finance as a means to extract surplus and value from localized world production - relying on networks of power to do so. But finance can also be reversed engineered so that it becomes the seed for new forms of cooperation, collaboration and socialization, drawing on and building networks thru virtual communities.

Used creatively, finance can actually further the prosperity and efficacy of community building thru narrative media, solidarity agriculture, digital labor and other activist practices, as well as strengthen the hope of sustainability in creative digital labor and internet production practices.

By constantly feeding the machine with social currency, digital labor and solidarity production, a virtual community can decide what is their maximum sustainable yield by using their collective will as the driving force. A character like Zorro doesn't have to wear a disguise to fight back the anonymous powerless employees of a hostile system. Instead he can become a system administrator and operate as a mask-less Diego de la Vega by running a cooperative media conglomerate to hack the dominant narrative.

Another world is possible.

Chief Executive Officer: Fran Ilich (NYC).

url: http://diegodelavega.net
email: ceo@diegodelavega.net
facebook / second life /skype: possible_worlds
phone: +1 (917) 725-2020
540 W 21st St.
New York, NY 10011
USA